November 12, 2007 (Portada) -- "The Hispanic web properties that have both the technology and the reach for that kind of BT would be a very short list, including probably only Yahoo! Telemundo and MSN Latino. I would be skeptical of anybody else who says they have enough data to do it accurately," says Danny Allen, co-founder and partner of online ad network Admixture.
November 5, 2007 (Portada) -- Asked whether he agrees with many observers who claim that it is difficult to reach Spanish-dominant Hispanics via the Internet, Admixture's Danny Allen says, "yes and no. According to the "Latinos Online" report from the Pew Hispanic Center, only 32% of Spanish-dominant US Hispanic adults are online. However, the growth in Internet usage by US Hispanics is about twice that of other groups, so the number of US Hispanics online is growing quickly."
October 29, 2007 (Portada) -- Does Fragmentation bring with it more complexity?
Online, the big websites continue to gain a large share of the web visitors. However, increasing Hispanic Internet usage has brought an increasing number of websites that are created by, and target, Hispanics. Additionally, general market websites are starting to recognize the value of the Hispanic market and are launching Spanish-language versions of their websites, says Admixtures's Allen. He adds that "Admixture has a very good relationship with Major League Soccer, which has a very rich Spanish-language website in addition to their English-language content. Online options for Hispanics will only continue to increase. So to the extent that the long tail of the Hispanic internet is growing, yes there will continue to be fragmentation."
Charlotte, NC (PRWeb) September 6, 2007 -- HispanicSMB.com, the premier online community for Hispanic small businesses in the United States, announced today that it has reached an agreement with Admixture Inc. to join Admixture's growing multicultural online ad network. Under the new partnership, HispanicSMB.com will now make its audience available to Admixture's growing list of marquee advertisers targeting Hispanic business owners, entrepreneurs and managers.
The new partnership will allow HispanicSMB.com to more effectively connect with potential advertisers, while optimizing its inventory across the entire portal. For Admixture, HispanicSMB.com represents an important addition to its network of properties targeting hard to reach sub-segments of the Hispanic market. More specifically, HispanicSMB.com will now be available to Admixture advertisers interested in reaching the highly desirable, but elusive Hispanic small business owner.
In addition to an extensive collection of how-to-guides, daily Hispanic business news, a Hispanic business directory and other free resources, HispanicSMB.com is also home for the blog of site publisher and online marketing expert Juan Silvera. These features, plus a Hispanic business calendar, world video news from Reuters and reference documents in both English and Spanish, make the site the most complete online offering for Hispanic business owners today.
Financial details of the agreement were not disclosed by the companies, however, they did disclose that the relationship was not exclusive. Moving forward, both companies will continue to expand their offerings to advertisers in terms of formats and campaign dynamics.
HispanicSMB.com is the premier online community for the two million Hispanic owned small and medium sized businesses in the United States. The site provides a unique space and comprehensive free online resources for the rapidly growing Latino business community, while allowing them to interact with each other and potential partners. HispanicSMB.com is owned and operated by Intventures, Inc., a Charlotte based new media online publisher in the U.S. Hispanic market. Additional information is available from http://www.hispanicsmb.com.
Admixture Inc., a multicultural website representation company and ad network headquartered in Washington, DC, represents high quality websites focused on multicultural demographics in the Hispanic, African-American, and Gay & Lesbian markets. Admixture's Hispanic channel is the premier network of sites focused exclusively on the U.S. Hispanic market. The channels in the Admixture network enable advertisers to combine deep reach in the demographic targets they are trying to reach with high quality online ad inventory that brands are looking for. For more information about Admixture and our quality network of website partners, call 888-760-4954 or visit our website at http://www.admixturenetwork.com.
Philadelphia, PA - October 16, 2006 - Say goodbye to your preconceived ideas of direct marketing. A new online service is reaching minority markets in a whole new way. In the past, if you wanted to advertise to Hispanic, Asian, African American, or Gay and Lesbian audiences your work would be cut out for you. Careful research and multiple negotiations would be required. Now Admixture, a Philadelphia-based online advertising group has a new model to reduce advertisers' planning and research time, and to maximize ad exposure to select audiences.
Admixture is the leading website representation company and online ad network for ethnic and lifestyle demographics. It provides solutions for advertisers targeting ethnic and lifestyle demographics online, including underserved channels. Advertisers use Admixture's partner websites and network to access many different website publishers targeting these markets with only one media buy. Admixture's high quality network provides ad placements that are spread across a large number of websites yet carefully targeted to these desirable audiences.
Clients across multiple industries agree that the Admixture model makes for better business. "Admixture always gives us ready access to websites targeting our Hispanic audience while being responsive and providing excellent customer service," said José Manuel Montenegro, Director of Account Management at Focus Multimedia.
Admixture makes the most of an advertiser's budget with payment options including CPM, CPC, CPL and CPA, in addition to other innovative pricing arrangements that enable advertisers to maximize return on investment. Regardless of which payment method an advertiser uses, it pays only for the objective it is looking to achieve. In branding campaigns, this means paying only for the impressions that are run, while in direct response campaigns, the advertiser pays for each acquisition.
Admixture's targeting technology serves ads where they are most likely to perform well. Campaigns are constantly monitored and optimized so that placements generating the best results are the ones that run most often. Additionally, Admixture's channels can be customized according to the specific needs of advertisers, including site-specific, and sub-channel placements. The Admixture network supports all IAB ad units and rich media.
Admixture has strong relationships with a broad number of website publishers in its demographic markets. In each demographic, Admixture works with a group of high-quality websites on a regular basis and is continually adding new websites as good prospects are identified and qualified. "We work with only quality publishers to ensure that the Admixture Network delivers prime website impressions," says Danny Allen, President of Admixture Inc. "This means that our advertisers get the best value for their investment and ultimately benefits all of our publishers."
For further information about Admixture, its services and network go to www.admixturenetwork.com or call (866) 756-8079.
